How to Win, Buy, or Create (Social) Media
Tuesday, September 22, 2026
11:15 AM–12:00 PM MT
Live Webinar
As your business grows, getting the right people to notice it becomes increasingly important. In this webinar, our partners from Rocky Mountain Public Media give you insights on how to WIN, BUY, and CREATE media to build awareness and expand your reach. Learn how to pitch your story for earned media, make smarter media placement decisions, and create compelling content that connects with potential customers and strengthens your brand.
Make It Relevant to Your Business
Have a specific media challenge or question? Please submit your question in advance to Carrie McKee at Rocky Mountain Public Media. Your questions will help guide the conversation and allow the Rocky Mountain Public Media team to address topics that are most relevant to participating companies.
Have a Real-World Example?
Have you sent a press release or pitched a story that didn’t get picked up? You’re invited to share it with Carrie McKee before the webinar. Your example may be selected for discussion during the session, providing practical insight into what could make the story or pitch more effective.
Email Carrie McKee: CarrieMcKee@RMPBS.org
Speakers
Amber Payne
Sharing insights on how to “Win Media.” As Chief Experience Officer (CXO) at Rocky Mountain Public Media, she brings extensive experience in journalism, digital media, and storytelling, including leadership roles at The Emancipator, BET.com, Teen Vogue, Them, and NBC News. A 2021 Nieman Foundation Fellow at Harvard, Amber also co-runs Tilt Shift Media, a production house specializing in documentaries and narrative-driven branded content.
Dan Diamond
Sharing insights on how to “Buy Media.” As Senior Vice President of Business Partnerships and Innovation at Rocky Mountain Public Media, he leads strategic partnerships, revenue development, and innovation initiatives across the state. With more than four decades of experience spanning broadcast, film, entertainment, and public media, his career includes leadership roles with Fathom Events, NBC, and CBS station groups.
Mike Johns
Sharing insights on how to “Create Media.” As an award-winning filmmaker and producer at Rocky Mountain Public Media, he leads video production and storytelling for business partnerships and underwriting. His experience spans documentary film, journalism, creative advertising, and branded storytelling, with a focus on finding the human connection within complex subjects. A four-time regional Emmy Award winner, Mike brings a thoughtful, audience-focused approach to creating stories that resonate.
Walk away with practical ideas you can use to make smarter decisions about where to put your time, creativity, and marketing dollars.
Presented by
Ready to make social media work harder for your business?
Save your seat, bring your media questions, and join us live on September 22.
Zoom Details
CCTW & RMPBS webinar “How to Win, Buy, & Create (Social) Media”
Time: Sep 22, 2026 11:15 AM Mountain Time (US and Canada)
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